If you’ve followed this site and this is your first visit in some time, you’ll notice quite the change in look. Aside from the overall look and feel, I made a conscience decision to close down the online store.
The decision to close the online store really had nothing to do with sales, more the confliction with my core philosophy. Here I am the guy whom always admonishes the pervasiveness of gear hype and aggrandizing, yet I’m not behaving in a manner congruent with my beliefs. I’ve all but rid myself of all my outdoor gear, as an affront to the mainstream idea you need this widget or that gadget, yet here I am selling those very chachkies. Who was I kidding? Every time a sale would come through I would feel guilt. I was not being true to my beliefs; moreover, I was conceding to an ideology I do not believe in.
Christian Noble, of Master Woodsman, some time ago wrote, “I hate gear. Outside of doing what its supposed to do, it really gets in the way… physically, psychologically, and especially financially.”