Article – A Brief History Of American Survival Guide Magazine

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Ah, I remember the heyday of ASG. Sadly, I also remember the neutered “No guns on the cover” version that was it’s final incarnation. But, for those of us who remember ASG fondly, here’s an interesting link:

When American Survival Guide magazine was resurrected from its ashes four years ago, the publishers could have only hoped it would become as popular and widely read as it is today.

One of their objectives was to produce a “new” magazine that feeds the core interests of its readers, whatever their personal goals of survival preparedness happened to be. However, it may be surprising to some that its roots were firmly planted 37 years ago by an eccentric motorsports enthusiast who wore cowboy boots and white suits and kept a pet cougar in his office.

A real live cougar. In his office. To promote his motorcycle parts supply house, AEE Choppers, Tom McMullen started a magazine for motorcycles in 1969 called Street Chopper, which found a successful niche with enough of a toehold start a publishing empire with his wife. In 1974 they were divorced, and in the settlement she got the parts company and he got the publishing company.